Okay, so Tommy Hilfiger’s marketing department has really kicked it up! I feel like the brand was very popular in the ’90s and then it just because another so-so brand. But they have started a recent ad campaign with a fictional Hilfiger family and I LOVE the photos they are running in magazines. And the New England styles are really cute! They are trendy and preppy – a style I am loving (I just bought a pair of boat shoes and oxfords!)
Then I saw this video on the Hilfiger website and I was sold – this video rocks! They are having so much fun and I want all of the fun clothes, props and even the dogs!
Photographed in Los Angeles by Craig McDean, the ads were styled by Karl Templer. Trey Laird of Laird+Partners served as creative director. The cast is the same from the fall 2010 campaign, along with a few new members. The two basset hounds, Morgan I and V, are back for another appearance.
This one is my favorite photo:
I really love this one, too:
And here are the others that caught my eye – great photos, great idea, great clothes!