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Tommy Hilfiger Spring 2011 Ad Campaign

Posted on April 20, 2011September 2, 2018 by Sandra

Okay, so Tommy Hilfiger’s marketing department has really kicked it up! I feel like the brand was very popular in the ’90s and then it just because another so-so brand. But they have started a recent ad campaign with a fictional Hilfiger family and I LOVE the photos they are running in magazines. And the New England styles are really cute! They are trendy and preppy – a style I am loving (I just bought a pair of boat shoes and oxfords!)

Then I saw this video on the Hilfiger website and I was sold – this video rocks! They are having so much fun and I want all of the fun clothes, props and even the dogs!

Photographed in Los Angeles by Craig McDean, the ads were styled by Karl Templer. Trey Laird of Laird+Partners served as creative director. The cast is the same from the fall 2010 campaign, along with a few new members. The two basset hounds, Morgan I and V, are back for another appearance.

This one is my favorite photo:

I really love this one, too:

And here are the others that caught my eye – great photos, great idea, great clothes!

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