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1996 Nissan 300ZX Commercial

Posted on July 20, 2012September 2, 2018 by Sandra

I remember when this commercial was first played and I loved it! I am of course a huge Nissan Z fan – my 2nd car was a 1984 Nissan 300ZX!

Check out the awesome ad featuring Barbie, Ken and GI Joe. I was sitting by the pool the other day listening to my Aerosmith Pandora channel when Van Halen’s You Really Got Me came on and I immediately thought of this commercial!

The ad promotes Nissan’s new 300ZX sports car and it required 11 weeks to produce and cost $1 million dollars. It’s stop-motion animation and it was both time-consuming and difficult to achieve. According to director Mark Gustafson, “It’s one of the oldest techniques in the book. We built the models and then manipulated them one frame at a time.” During post-production, Van Halen’s “You Really Got Me” was added as the perfect accompaniment to GI Joe’s onscreen action.

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